Anyone in business, sales, or speaking needs this. Charles Kahlenberg, Unabridged: Listened twice.
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Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. It is a light read with a lot of insight on how to structure and deliver your messages successfully. Download or stream Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. Business & Economics - Business Communication. Stanford Innovation and Entrepreneurship Certificate, Big-Data Initiative in Intl. Random House Audio, Published: Get instant access to all your favorite books. 01/09/2007, Genre: fascinating . Whether coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Highly, HIGHLY recommend! Nullam malesuada egestas tincidunt. Many common study habits and practice routines turn out to be counterproductive. Reviewed in the United Kingdom on 3 August 2018. Pellentesque nec risus dui. What makes such stories memorable and ensures their spread around the globe? Each year one or two books change my view on the world and I start quoting them constantly. Stream and download audiobooks to your computer, tablet or mobile phone. This book explores what makes social epidemics "epidemic" and, as the Heaths cite from Malcolm Gladwell's, The Design of Everyday Things: Revised and Expanded Edition, Start With Why: How Great Leaders Inspire Everyone To Take Action, Hooked: How to Build Habit-Forming Products, The Tipping Point: How Little Things Can Make a Big Difference, Salt Sugar Fat: How the Food Giants Hooked Us. Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Copyright © 2012 - 2020 AudiobooksNow. This book is awesome. A must read!! Great to improve communication overall. Free delivery on qualified orders. You can listen to audiobooks purchased on Google Play using your computer's web browser. They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to 'land a man on the moon and return him safely to the earth' within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to 'bury the lead'). This shopping feature will continue to load items when the Enter key is pressed. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. I love how the Heath brothers dissect false stories and myths, (like “you only use 10% of your brain”) to show what kinds ideas spread and persist, and what kinds don't. Just last week at Bring Your Child to Work Day a colleague asked me to talk to her daughter about communication and my job as a business analyst. NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. Author: Made to Stick: Why some ideas take hold and others come unstuck, Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days, Contagious: How to Build Word of Mouth in the Digital Age, Purple Cow: Transform Your Business by Being Remarkable, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others, Buyology: Truth and Lies About Why We Buy, Back Home: An Emotional Guide for NRIs Who Are on the Fence about Moving to India, The Quick and Easy Way to Effective Speaking, The Book of Kindness: How to Make Others Happy and Be Happy Yourself, How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day, The Content Trap: A Strategist's Guide to Digital Change, What Every Body is Saying : An Ex-FBI Agent's Guide to Speed-Reading People.
There is not only gyan but also many real business stories to substantiate the theory makes it sticky. Reviewed in the United Kingdom on 26 September 2019. Made to Stick: Why Some Ideas Survive and Others Die Audible Audiobook – Unabridged Charles Kahlenberg (Narrator), Chip Heath (Author), Dan Heath (Author), Random House Audio (Publisher) & 1 … This is a great balance between wonkish facts and studies and white papers with a bevy of diverse applications. Copyright © 2020 Apple Inc. Alle Rechte vorbehalten. You're listening to a sample of the Audible audio edition. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. A very well researched and interesting book. Switch: How to Change Things When Change Is Hard (Unabridged), Tribes: We Need You to Lead Us (Unabridged), Linchpin: Are You Indispensable? A must read book. The Power of Habit is an exception. © 1996-2020, Amazon.com, Inc. or its affiliates.
I did not like the narrators voice at all. We seek out information that supports us and downplay information that doesn’t.
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